Less and less people are watching content via cable television nowadays, therefore, Over the Top (OTT) has become an increasingly important way of watching video content in today’s world. Users are requiring content anywhere they go, and companies must adapt to the changing patterns of video content consumption and adapt advanced technological solutions in order to thrive in today’s market.
Smartivus specialises in ensuring the efficiency of video delivery for its clients by offering timely and professional OTT consulting, OTT video streaming KPI analysis and OTT concept development services. We analyse OTT business concepts, market needs and consumer behaviours, matching our solutions to the vision of each individual business. Based on a thorough system performance analysis of OTT video streaming KPIs, we craft concepts for creating, improving, adapting and developing new solutions and strategies which fit businesses the best.
Smartivus OTT consulting services
- Business case analysis.
- Concept development:
- UX analysis.
- Defining KPI to track &analyse.
- Business Analytics/Intelligence.
- Roadmap for migration to fully digital TV systems.
The right OTT strategy helps you grow
You benefit by choosing Smartivus OTT consulting services:
– Custom-Tailored: matching the solutions to the vision of each individual business.
– Vendor Independent: choosing the best-fitted vendors to enhance clients’ offering.
– Accurate KPI’s choice: achieving low client churn rate and high client satisfaction.
– Flexibility: custom hardware integration and sourcing.
– One-step-ahead: innovative experts’ advice to create winning OTT solutions.
UX Is the Best OTT Strategy
We believe user experience is a core part of every business, thus, we focus all our solutions on creating exceptional UX. Intelligence enriches the watching experience, therefore, it is very important to define the right KPI metrics for tracking and analysing. Simply by knowing the most important OTT Video Streaming KPIs, companies can set the right targets and successfully grow their businesses. We consult and ensure a smooth digital transformation of your business into a future-ready TV and media market.
By addressing and adapting to the changing patterns of consumer behaviour, telecommunication operators will be able to attract new users and increase customer retention. That’s why it is highly important to thoroughly analyse and plan each OTT concept in order to master it to the level of perfection. We start each project with a thorough analysis of your business and develop exquisite OTT concepts for your digital transformation. Our concept development includes three phases: User Experience (UX) analysis, defining of the right KPIs to track, measure and analyse, and Business Analytics/Intelligence phase.
Unique OTT/ media solutions
Every business is unique in its own way, therefore, each business has unique challenges and needs the different approach of strategy and execution. Smartivus experts are ready to test and implement OTT/ media delivery solutions from scratch, taking into consideration all aspects of a successful over-the-top streaming business. We transform dinosaurs into unicorns.