Step into the new era of TV services. Experience seamless integration of advanced technology and exceptional viewing. Each moment is crafted for optimal enjoyment, showcasing the transformative power of comprehensive OTT solutions.
Client · Init
Client · INIT
Step into the new era of TV services. Experience seamless integration of advanced technology and exceptional viewing. Each moment is crafted for optimal enjoyment, showcasing the transformative power of comprehensive OTT solutions.
Brief Description
Smartivus has provided an in-depth OTT consultation that resulted in the creation of complete OTT architecture. The outcome included the applications for almost all Smart TV platforms available in the market, as well as the applications for handheld devices and PCs.
Technical Objectives
Programming language: Java, Kotlin, Swift, QML, HTML, JavaScript, Golang, Python
SDK: Android AOSP, Android TV, Fire TV, Tizen, WebOS, Vida-a, Android Mobile, iOS, PC
Streaming protocols: DASH & HLS
DRM: Widevine & Fairplay
Client
Init is the largest Lithuanian-owned telecommunications company, providing internet, television, and telephone services across Lithuania.
Challenge
Adoption of an existing infrastructure – Set-Top-Boxes.
Challenges Overcome
Network congestion was alleviated with optimized HEVC encoding techniques.
Seamless content delivery was ensured by incorporating redundant edge nodes.
Feature development roadblocks were tackled through agile development practices.
Lessons Learned
A close collaboration between business and technology teams is critical for project success.
User experience should be prioritized for customer retention and engagement.
A focus on scalability ensures the solution will meet future demands.
Technologies
Programming language: Java, Kotlin, Swift, QML, HTML, JavaScript, Golang, Python
SDK: Android AOSP, Android TV, Fire TV, Tizen, WebOS, Vida-a, Android Mobile, iOS, PC
Streaming protocols: DASH & HLS
DRM: Widevine & Fairplay
Duration
The project was completed in a 12-month time frame.
Strategy & Approach
Strategic Execution.
Smartivus employed a phase-driven approach to develop and deploy the OTT solution, engaging in a series of in-depth consultations and iterative testing. A cross-disciplinary team of experts was assembled to tackle challenges ranging from backend infrastructure to user experience.
Cutting-Edge Innovation.
We introduced Smartivus IQ, a new generation of Android-based set-top boxes, and leveraged machine learning algorithms for advanced data analytics to understand user behavior, ultimately enhancing the customer experience.
Comprehensive Solutions.
Smartivus delivered a comprehensive end-to-end (E2E) OTT solution that included the integration of video transcoders, middleware, media and DVR servers, and content delivery edge nodes.
