Yes, SmartDRM is designed to be highly scalable. It can handle a growing volume of content and users without compromising performance or security. Here’s why:

1. Cloud-based infrastructure: SmartDRM can be deployed on scalable cloud platforms, allowing it to adjust resources dynamically based on demand.
2. Multi-platform support: It provides protection for a wide range of streaming protocols, including MPEG-DASH and Apple HLS, making it suitable for large audiences across different devices.
3. Global distribution: With support for Google Widevine and Apple Fairplay, SmartDRM can securely distribute content worldwide, ensuring smooth scaling as your audience grows.
4. High concurrency handling: It’s built to handle numerous simultaneous users, making it ideal for live events, high-traffic periods, or global content distribution.

This ensures that as your content library or user base expands, SmartDRM can scale accordingly while maintaining security and performance.

SmartDRM works by integrating leading digital rights management (DRM) technologies—Google Widevine and Apple Fairplay into your streaming solution, ensuring secure delivery and playback of premium content. Here’s how it operates:

1. Content Encryption

• Before distribution, your video content is encrypted using advanced algorithms, transforming it into a secure format that can’t be played without proper authorization.
• This encryption is applied to both MPEG-DASH and Apple HLS streaming formats.

2. License Request

• When a user attempts to stream the content, their device (client) sends a license request to the DRM license server (SmartDRM integrates with both Google Widevine and Apple Fairplay license servers).
• This request includes device and user information, which ensures the request is legitimate.

3. License Delivery

• The SmartDRM system checks if the user is authorized to access the content (via subscription, purchase, or other criteria).
• If authorized, the DRM server sends a license key back to the user’s device, allowing it to decrypt and play the content.

4. Decryption and Playback

• With the license key, the user’s device decrypts the content in real-time during streaming, allowing for seamless playback without exposing the content to piracy or unauthorized access.

5. Multi-device Compatibility

• SmartDRM supports cross-platform compatibility, meaning it works on a wide range of devices (smartphones, tablets, smart TVs, browsers,gaming consoles) that use Widevine (for Android, Chrome) or Fairplay (for iOS, Safari).

6. Ongoing Protection

• DRM continues to monitor usage to ensure that playback adheres to the license terms, preventing actions like unauthorized copying, downloading, or sharing.

By leveraging both Google Widevine and Apple Fairplay, SmartDRM ensures your content is protected at every step from encryption to playback while providing a seamless experience for legitimate users.

Post-development support and maintenance are integral parts of our service. At Smartivus, we provide comprehensive support that includes regular updates, bug fixes, and performance enhancements to keep your app running smoothly. Our team is available 24/7 to assist with any issues or improvements, ensuring that your app remains up-to-date and continues to deliver a seamless user experience. We are committed to your app’s success long after its launch.

Adapting to changing consumer behavior and technological trends is essential in the Smart TV app landscape. Smartivus stays ahead of the curve by continuously monitoring industry trends and consumer patterns. We integrate the latest technologies and features into our apps to meet evolving demands, ensuring that your app remains relevant and engaging. Our approach involves proactive updates and enhancements, allowing you to offer an app that evolves with your audience.

Smartivus has a proven track record of success. Businesses that have partnered with us for Smart TV app development have seen significant improvements in user engagement and satisfaction. For example, our end-to-end OTT solution for INIT resulted in a robust and user-friendly platform, while our OTT platform for CGates provided seamless streaming and enhanced user experience. These success stories highlight our ability to deliver customized, high-quality solutions that drive business growth.