Identify customer behaviours
There is no doubt, that Over the Top (OTT) market is constantly changing and the competition in the industry is very high. Hence, OTT intelligence and data analytics play a vital role in discovering actionable insights and highly influences decision making. Smartivus intelligence data allows companies to continuously enhance their services and provide unique new offerings, such as custom content based on the user’s profile, which will result in increased customer loyalty and satisfaction rates.
Using in-depth OTT Intelligence and Analytics tools, Smartivus helps companies to identify customer behaviours and increase customer retention. Also, it provides marketers opportunities to tailor their offerings, using the analytics data showing what a customer likes to watch, which TV programs they prefer and what TV services they use the most.
Defining weak spots
Customer retention still remains a big task for telecommunication, broadcasting and media companies. As the cost of obtaining new customers is much higher than retaining the loyal ones, it is much more valuable to do your best to retain the users who are already interested in your services. Smartivus delivers deep insights by providing churn analytics, defining the main weak spots of your business and identifying cases, when your customers are most likely to stop using your services. Due to this thorough analysis, you will be able to save money by addressing the key customer’s issues, negatively influencing their attitude and intentions towards using your services.
Leverage the analytical data
Our OTT analytics system also provides an opportunity for the IT staff to track channel switch time (zap-time), jitters, rebufferings and other KPI’s that can influence the satisfaction rates of your customers.
Smartivus OTT intelligence enables you to leverage the analytical data and use it for your company’s advantage. It will allow you to identify the highest value clients, increase the customers’ response rate for the marketing campaigns and will result in increased profitability and savings.